Calculators · Flagship report

The State of the B2B Marketing Org

How modern B2B marketing teams are structured, staffed, and paid, drawn from 487 open marketing roles across 97 B2B SaaS companies and traced across the lifecycle from Series A to public.

Read the reportBenchmark your team At a glance By Steven Dunston · Updated Oct 2026
Share of open roles by function
Where the roles are
Content & creative21%
Demand gen & growth21%
Product marketing17%
Events & field13%
Partner & channel7%

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What roles are teams hiring for? What does a modern marketing org look like?

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Positioning, org design, and the judgment calls the data can't make for you.

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