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  • Five free tools for email bulk sender compliance

    Five free tools for email bulk sender compliance

    Enforcement penalties begin this week for bulk email senders. below are five free tools brands can use to maximize email deliverability and make sure they land in the inbox. But first let’s take a look at the timeline. In October, Gmail and Yahoo announced new guidelines for bulk senders of email. Technically, enforcement began on…


  • Leads and avocados are better when they’re not ready yet

    Leads and avocados are better when they’re not ready yet

    I’m going to tell sales managers how to get perfect leads from marketing every time. But first, I’m going to tell you about avocados. In our house we eat avocados for nearly every meal. Breakfast toast or smoothies, lunch salads, and dinner tacos. Avocados come in three levels of ripe: And our local grocer always…


  • Flip your report filters for a fresh funnel view

    Flip your report filters for a fresh funnel view

    You might find more pipeline if you flip the filters you use on your CRM report. Some deals may be misconfigured and hidden.